Prismatik: How to do user experience testing to get the best return on investment
Published in
1 min readAug 17, 2016
Leigh Grey-Smith is Prismatik’s user experience expert. In this talk at our latest Digital Transformation Australia event, he demonstrates how to do guerrilla user testing with your audience to identify key user stories at low cost, highlighting which areas of the customer experience should be invested in to get the best return on investment.
Get Leigh’s insights in the video below:
Click here to see Leigh’s guide on How to DIY lo-fi UX testing with customers